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Empathy in Sales: Lessons from a Trunk and a Pitch

Empathy in Sales: Lessons from a Trunk and a Pitch

Think sales is all about slick pitches and fancy features? Think again. In a hilarious viral clip, Will Smith is selling a car to a tough crowd—and instead of rattling off stats, he jumps into the trunk to show its size. Why? Because he gets what actually matters to them. It’s funny, clever, and a perfect reminder that listening and empathizing beats talking any day. Next time you’re prepping a pitch, ask yourself: am I speaking to what really matters? Sometimes the most persuasive move isn’t in the brochure—it’s in the trunk. Learn more inside.

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